PIONEERING CONNECTED DATA DRIVEN MARKETING
NEW DATA, NEW INSIGHTS, NEW OUTCOMES

 

Live data meets artificial intelligence. 

Delivering better consumers, communcations and commercial opportunities.

Consulting & Planning


We answer your questions on how data can make a step change to your business performance. We define exactly where data can deliver tangible benefits across business operations

 

 

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Data Integration


We integrate your data to our consumer profiling  databases and digital and offline tracking data.You can see live what consumers are seeing, saying and doing in their digital and real lives and connect to what they are buying across your sales channels

 

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Tracking & Marketing Evaluation


We supply live ROI reporting attributed to each and every marketing activity, customer interaction and click stream. This is reported live in a dashboard. Allowing you to quickly see whats working and whats not. Escape the tyranny of the last click and know the contribution of all touch points from brand and content exposure to purchase 

 

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Consumer Insights


We understand how consumers tick. Where and how we can engage with them and what the value is. We use rich content analytics and behavioral data to power machine learning techniques that identify which marketing levers and consumer triggers drive profitable outcomes across the customer journey.

 

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Marketing Optimisation


We create real time self learning optimisation algorithms that typically double effectiveness. Our artificial intelligence algorithm identifies investment that pays. Our algorithms predict the best message to use for each interaction. This allows us to optimise the marketing mix and inform real time bid decisions .

 

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Intelligent Execution


We put the outputs of marketing optimisation directly to work. Our self learning  marketing optimisation algorithms sequence messaging, set bid max, and distribute content in real time across web and programatic channels. Delivering a connected consumer journey and increased profits. 

 

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