DATA THAT makeS you more human

Welcome to the next generation of self-learning predictive marketing.

Real human insight. Real-time communications. Real marketing returns.

 

Welcome to the next generation of self-learning predictive marketing algorithms. The brains behind brand conversations that become more relevant, more human and more profitable the longer they’re ‘wired into’ your consumer. Delivering accountability, cost savings and step changes in marketing performance.

4 CORE TOOLS. UNLIMITED CAPABILITIES.

All built by us. All our own IP.

 

WiRED

 

Our database is populated by 42.8m records, effectively all UK adults, with over 400 data points using multiple data sources.

 

LiSTEN

 

Our social tool matches social IDs from client data sets, viewing 3,500 social interactions at an individual level. 

 

SiTE

 

SiTE reads pages for brand safety, contextual serve selection, personality- type targeting, pre-targeting rather than re-targeting and paid media audit.

 

DEViCE

 

Our piece of JavaScript tracks across multi-touch, cross device and attribution at an individual level. 

Our Team

 

Nick Horswell

 

Executive Chairman

 

Founder of independent agency PHD and consultancy Uncle, Nick has worked with companies in every sector of marketing services, and more recently with a number of other consultancy businesses.

 

 

James Harrison

 

CEO


James has over 25 years’ experience in data and media. He is a strategist, planner and inventor of new techniques that drive huge insight and returns from data in marketing.

 

 

Mark PhilLips

 

CCO

 

Mark has 20 years’ experience in data planning having worked in major marketing services groups with global brands. Mark leads our team of talented planners and project managers.

 

 

Stefano Matteoli

 

CDO

 

Stefano is an expert in advising agencies and direct clients on monetising social data, and offers a wealth of experience bringing together data from online and offline sources.

 

 

Mustafa Ozkececigil

 

CTO

 

Mustafa has been professionally involved in the software industry for almost 20 years and is a proven expert in a broad range of development and technology fields. 

 

 

MILLIE REED

 

Account Director

 

Millie's expertise is in the interpretation of data across CRM, digital media, content and social. She provides the strategic insight that ensures efficiency and performance whilst driving measurable value.

 

Get in touch.