DATA THAT makeS you more human
Welcome to the next generation of self-learning predictive marketing.
iSite is a fully GDPR compliant, AI driven clickstream and multi touch attribution technology.
Providing brands and advertisers a detailed view of customer pathways across devices at an individual level. Relevant for attribution, content serving, brand safety and bid adjustment in real time.
All built by us. All our own IP. All fully GDPR compliant.
iSite (clickstream) dashboards are built to client requirements to reflect key performance indicators.
A client can have multiple dashboards that report on different subjects ranging from basket abandonment to conversion analysis. The default dashboard is Power BI however it can also be Qlik, Tableau or any other.
Advertising performance dashboards are driven by Ignition Ai's ground-breaking attribution and AI based automated optimisation.
Providing detailed analysis of ad campaigns, customer pathways to conversion and including standardised media metrics such as impressions served, viewability, spend and number of clicks/conversions.ny other.